We drew many of our examples from everyday life, from events familiar to us all, events that may often puzzle us even though we’ve seen them many times. Most readers find such everyday examples to be rewarding because we’re talking about them. Most readers also find such everyday examples help them understand the points being taught because they already understand the examples themselves. And most readers find such everyday examples to be useful because they can apply our analyses to other similar examples they meet in their normal lives. But we’ve also drawn many of our examples from clinical cases and other areas involving professional behavior modifiers. Readers find these professional examples rewarding, because such examples often involve extreme cases of behavioral deviation, cases whose causes and solutions are not, at first,clear. And readers find such professional examples useful, because they help them understand the role of the professional behavior modifier, either for future jobs for themselves or simply as part of their general education.
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